Keta Patel is a Manager of Consumer Experience working at Blue Cross Blue Shield Association in Chicago, USA. As an experience researcher and designer, she synthesizes, develops, and help visualize compelling concepts and experiences into tangible forms. She is passionate about user-centered design and storytelling. She enjoys amalgamating research insights to create innovative solutions.
In her previous role as a senior innovation consultant at Doblin Deloitte, she analyzed research data to derive actionable insights and create viable business solutions. She helped envision, design and deliver innovative products and services to clients across financial services, healthcare, insurance and retail industries. She used various / mixed user research methods (qualitative and quantitative) and design synthesis techniques to solve for specific client challenges.
She graduated from the Institute of Design, Chicago, with a combined experience of Design Research, Interaction Design, and Strategy. Previously she studied visual communication at the National Institute of Design and worked as a motion graphic designer at a leading television channel in India.