Localized

This project was a partnership between the Choose Chicago, City of Chicago's marketing department, and the IIT Institute of Design. It's goal was to understand and develop a digital service that can leverage Chicago's assets in increasing tourist traffic to the city. Our approach was to look through the lens of the O'Hare International Airport layover passenger as an entry point into a digital platform supporting a citizen-centered Chicago brand experience.

This is a video prototype of the interactive screen at O'Hare.

The initial project goal was to understand the passengers mindsets during layovers at O’hare International airport & get them out of the airport to experience Chicago. Applying behavioral economics principles helped us understand passengers and the decisions they make.