Using the principles of persuasive technologies and design, I have explored techniques to make an offering engaging enough through its interactions to support preferred behavior by consumers and to build a ‘digital engagement’ of either enduring quality or an actionable resolution.
Read my article on "Guiding and preparing designers towards an ethical use of persuasive technology." here.
Bitewise is a mobile app that encourages people to adopt healthier lifestyle. Bitewise helps people to recognize the correlation/pattern between their eating habits and emotional state, and to share these experiences and tips. Many urban professionals with desk jobs and long hours in front of computers have inactive lifestyles and high level of stress. While food and eating should be an enjoyable, important part of their daily life, the activity is often overlooked as a ‘wasted time’ from doing more important work.
Interactive Mobile Persuasion, Fall 2012 • Guide: Aaron Marcus • Team: Knowl Baek, Priyanka Marawar, Keta Patel, Roy Luo