A Beginner’s Guide to Irrational Behavior

Posted on by Keta Patel

Brace yourself to learn about the multifaceted quirks of human behavior, from the psychology of money to the effects of labor on love. Professor of Psychology and Behavioral Economics at Duke, Dan Ariely is no ordinary man. “A Beginner’s Guide to Irrational Behavior,” Dan provides an introduction to behavioral economics that makes you scratch your head and wonder why we act in the curious ways we do. How stable and consistent are our preferences? How do we think about money? How do we justify unethical behavior? What motivates us to work? How can we exhibit self-control in our lives? And what effect can emotion have on our behavior? 

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